UNITS IN DETAIL

Here you’ll find descriptions of each of
the units you can do through AIM Business School including details of contents and expected learning outcomes.

All courses

This unit aims to provide you with both a theoretical understanding of strategy and its practical implementation in order to boost your confidence and critical thinking skills. You will learn how to strategically analyse a challenge in order to make smart business decisions based on a desired outcome.

This unit covers:

  • Strategic thinking
  • Competitive strategy
  • Analysing the internal and external environment
  • Developing and evaluating strategic options
  • Managing systems and processes
  • Managing   resources and capabilities
  • Managing organisational structure and culture
  • Change  management

On completion of this unit, you should be able to:

› Identify and discuss the important business challenges which will face managers in the future

› Interpret these challenges in terms of explicit business objectives in the context of the strategic management process

› Critically analyse how well the organisation is currently placed to deal with these challenges and what performance gaps exist

› Identify what skills and resources will be needed to fill performance gaps in achievement of strategic goals

› Evaluate monitoring and control processes to measure the progress of the strategy as it is implemented

› Develop, articulate and present organisational competitive  business strategy

› Demonstrate a high order of skill in analysis, critical thinking  and communication

› Demonstrate creativity and flexibility in the application

of knowledge and skills to new situations, to resolve problems and to think rigorously and independently