UNITS IN DETAIL

Here you’ll find descriptions of each of
the units you can do through AIM Business School including details of contents and expected learning outcomes.

All courses

Meeting the needs and wants of customers requires effective business systems and practice. This unit introduces the theories and principles of marketing required to achieve an  organisation’s objectives

This unit covers:

› The marketing concept and customer values

› Strategic planning and competitive advantage
› Consumer  behaviour  and segmentation
› Marketing research
› Product and people
› Price and place
› Promotion
› Direct and online marketing

On completion of this unit, you should be able to:

› Assess the role of the marketing function fulfils within the overall business strategy

› Review marketplace forces and identify research requirements to understand consumer insights

› Compare consumer behaviour to develop differentiation and positioning strategies to assist in developing competitive advantage

›  Prepare the product / service for marketplace delivery

› Implement a thorough marketing strategy

› Think and act in an ethical and sustainable manner

› Demonstrate a high order of skill in analysis, critical thinking, communication and professional application

› Demonstrate creativity and flexibility in the application of knowledge and skills to new situations, to resolve problems and to think rigorously and independently

› Physical evidence and process
› Global and responsible marketing